Privacy Policy — The Boot Lab
Last updated: 3 November 2026
1. Who we are
The Boot Lab Limited is a UK-registered company operating through a French establishment in Méribel.
Registered office: New Forest Farm, Craswall, Herefordshire, HR2 0PN, United Kingdom.
French establishment: The Boot Lab, Galerie des Cimes, 73550 Méribel, France.
SIRET: 532 654 787 00037
For questions about your personal information, please contact info@thebootlab.co.uk.
2. Information we collect
When you contact us or book an appointment, we may collect:

• Your name, email address and telephone number.

• Your requested appointment date, time and service.

• Information you provide in booking-form notes or correspondence.

• Information relevant to providing our bootfitting services.

• Technical information about visits to our website, where collected through website analytics and cookies.

Please avoid including detailed medical information in online forms unless necessary. Information about injuries or medical conditions may receive additional protection under data protection law.
3. How we use your information
We use personal information to respond to enquiries, arrange and manage appointments, provide bootfitting services, maintain necessary business records and operate our website.
We process this information as necessary to provide requested services, meet legal obligations or pursue legitimate business interests, depending on the circumstances.
Where we need your consent, including for certain cookies or optional marketing communications, we will request it separately.
4. Appointment bookings and service providers
Our website is hosted through Wix. Booking information may be processed through Wix and Google services used to manage customer enquiries and appointments.
These providers may process information on our behalf under their applicable contractual and privacy arrangements.
5. Newsletters and marketing
We may offer an optional email newsletter containing shop news, products and special offers.
Where consent is required, we will only send these communications after you have opted in. You may unsubscribe at any time using the link in a marketing email or by contacting us.
Booking an appointment does not automatically subscribe you to marketing emails.
6. Cookies and website analytics
Our website uses Wix services, including Wix Analytics, to help us understand website performance.
We use a Usercentrics cookie-consent banner to provide visitors with choices about optional cookies and tracking technologies.
You can manage your cookie preferences through the controls provided on our website. Optional tracking technologies requiring consent should not be activated before consent is given.
7. AI-assisted customer correspondence
We may introduce AI-assisted tools to help prepare responses to customer enquiries.
Where used, relevant email content may be processed by a contracted AI service provider to generate a suggested reply. Our team reviews replies before sending them.
We aim to minimise the personal information shared with these tools and avoid sending unnecessary sensitive information.
We will update this notice and verify the applicable processing arrangements before introducing such tools for live customer correspondence.
8. Sharing and international transfers
We do not sell customer personal information.
We may share information with service providers where necessary to operate our website, manage bookings and deliver our services.
Some providers may process information outside France or the European Economic Area. Where applicable, international transfers must be supported by an appropriate legal mechanism and safeguards.
9. How long we retain information
We retain customer records for as long as reasonably necessary to provide ongoing bootfitting services, support future adjustments and repeat visits, maintain customer relationships, and meet applicable legal obligations. Retention periods depend on the nature of the information, and records are periodically reviewed.
10. Your rights
Depending on the circumstances, you may have the right to access, correct, delete or restrict the processing of your personal information, object to certain processing, withdraw consent and request data portability.
To exercise your rights, contact info@thebootlab.co.uk.
You may also lodge a complaint with the French data protection authority, the CNIL, or another competent supervisory authority.
11. Changes to this policy
We may update this policy when our services, website technologies or data-processing practices change. The latest version will be published on our website.